We have some very exciting news to share!
Future Food Movement (FFM) and Bite Back, two positively disruptive forces in the food industry, have teamed up to launch the UK’s first business programme focused on healthy and sustainable diets, which you can read about more in The Grocer.
Bite Back was co-founded by Jamie Oliver and is a youth-led movement with a hugely ambitious 2030 goal to halve childhood obesity in the UK. We have a shared belief in recognising that we must reshape our food system to deliver for people and planet, and to do this, it’s absolutely critical that young people are at the heart of the change.
Our Food Systems Accelerator is a dynamic two-year initiative that brings together young activists and senior food and drink leaders to catalyse meaningful change for child health and planetary well-being. This is the ultimate future-proofing strategy for both your business and the UK food industry.
The Accelerator challenges senior leaders of leading food businesses to collaborate and find evidence-based solutions for healthy and sustainable diets, ensuring the UK takes the lead on both climate and health initiatives.
Why it matters:
+ The program combines youth voices from Bite Back activists with Future Food Movement experts in food system transformation.
+ Currently, unhealthy food environments are jeopardizing one in three children’s health by age 11.
+ 75% agree that big food companies should show leadership by making and marketing healthy, sustainable and affordable foods (Savanta survey of 587 young people aged 14-21)
+ We cannot achieve Net Zero if we don’t double down on positive health outcomes
+ Bite Back’s 2022 pilot with Tesco, KFC, Deliveroo and others demonstrated tangible impact in reputational gains and reformulating menus and products for better
What participants can expect:
+ A commercial advantage for building a stronger, more culturally relevant businesses.
+ Upskilled teams supported by youth insights to co-create leading edge sustainable diet strategies
The Accelerator programme kicks off in May with an interactive workshop followed by dinner at Waddesdon Manor, it promises to be an inspiring day of collaborative youth led discussions with health, food systems and climate experts, followed by a series of ongoing in-person and online activations both as a cohort and individual business.
If you’d like to be part of this ground-breaking initiative, I’d love to arrange a call to discuss further. Please book in with the team, we look forward to chatting.
