WHO IS IT FOR? C-SUITE TO FUTURE LEADERS (NPD, TECHNICAL, CATEGORY AND COMMERCIAL)
1.5 Degree Food Design Masterclass
This masterclass with Charlie Derra explores how designing products, ranges and menus is a tough task, with many people involved and responsible. Commercial, purchasing, technical, category, brand and marketing teams all influence the design of our food. The key to unlocking a positive, sustainable shift in food design is for all parties to understand what changes need to happen and be passionately, bravely working together to unlock the shift we need in both demand and supply.
+ Emphasises the importance of inspiring others and collaborating for change, both within internal teams and with customers and suppliers
+ Provides a roadmap for phasing and funding a sustainable food design approach, and how participants can position themselves as credible experts in the industry.
+ Explores the key principles of creating accessible and delicious food options that are healthy and sustainable.
+ Takes into account commerciality and collaboration to encourage the food industry to work together to unlock significant shifts in what we eat.
+ Accommodates balance in creating delicious and sustainable food that customers want to buy.
+ Development and innovation teams, alongside technical, category, and commercial colleagues, have a huge role to play in unlocking improvements to current ranges and changing the shape of our future offer.
This masterclass is ideal for food retailers, food service, prepared food manufacturers and brands, and ingredients suppliers, for colleagues working in product development, innovation, commercial, category, and technical teams looking to unlock improvements to current ranges, change the shape of the future offer, and ultimately drive demand for healthier and more sustainable food.
MEET YOUR COACH
This CPD accredited masterclass is hosted by Charlie Derra.
Charlie works to build and mentor product development and innovation teams to build credibility and profile, supporting them to grow trusted, collaborative & impactful relationships internally and with customers and suppliers. Charlie has held senior category positions across small and large businesses, covering ambient, chilled and frozen categories across multiple retailers brands and own label.
New skills and thinking need to be embedded within teams that can shape the future and drive the change. Charlie believes Category Managers are uniquely placed to drive change due to their level of influence, skill set and their role in shaping food categories.
£7500 per Masterclass – Group bookings of up to 30 people
