Diet-shift can unlock mass scale change – scientists at Eat-Lancet have shown that shifting diets can prevent 24% of unnecessary deaths globally and the IPCC in its latest report talked about diet-shift delivering ‘gigatonne scale’ emissions reductions.
Systems change means doing things differently and requires businesses to stretch themselves and their ambition.
We’re helping the food industry feel empowered to deliver on Healthy Sustainable Diets – check out TWO Future Food Movement programmes we are running this Autumn that you can be part of:
+ Future Food Movement Sustainability Accelerator, starting in 4th October (here).
+ Future Food Movement Healthy Sustainable Diets Accelerator, starting 19th September (here).
Retailers are already helping customers move towards healthier and more sustainable shopping baskets. Here’s how:
ALDI Aldi has launched a partnership with the British Dietetic Association to help move customers towards healthier and more sustainable shopping baskets. Customer comms include motivating purchases aligned to the Eatwell guide (government guidance for healthy eating). Customer facing comms include advice to eat 5 x more plant protein than animal sourced protein (more here).
TESCO Tesco has launched an in store beans activation as part of its Better Baskets campaign to motivate choices with health-sustainability co benefits. The cost of living crisis and UPF conversation have potentially caused consumer purchasing in plant based to decrease – meaning after a period of growth the market is facing challenges. This activation brings a whole food plant alternative to customers (here).
LIDL Lidl has set up a new programme in sustainable beef. It will partner with British beef suppliers, investing £1.5 billion into British beef over five years, as part of its wider policy of sourcing 100% British beef. Lidl’s Sustainable Beef Group will support farmers transition to more sustainable practices – including on carbon reduction, regenerative farming, biodiversity, and soil and water quality (here).
JUMBO Jumbo supermarket (key retailer in Netherlands and Belgium) has committed to stop all meat promotions in store and online from May 27, 2024. The commitment underscores the broader retail strategy to achieve a 50/50 split in sales between animal and plant protein by 2025. Jumbo’s 2030 strategy includes a 60% plant-based protein sales target, to align with guidelines of the Health Council of the Netherlands (here).
