Insight

New sector insight for the future of food 

WHAT CAN YOUR ORGANISATION DO TO MOTIVATE HEALTHIER AND MORE SUSTAINABLE FOOD CHOICES?  

MEMBERS JOINED US TO ACCESS NEW SECTOR-WIDE INSIGHTS AND ADVICE TO FIND OUT HOW THEIR ORGANISATION CAN BE LEADING THE CHARGE TO DELIVER ON HEALTHIER AND MORE SUSTAINABLE DIETS. 

KEY INSIGHTS: Click here to download the report

ACTION: Click here to view the next Accelerator programme on the Future of Food. The 7-week programme covers healthy, sustainable diets, with sessions led by experts in health policy, innovation, and product development. With leading retailers and manufacturers signed up, it’s a great opportunity to explore market solutions. 

Discover firsthand findings from this leading UK project, which combines retail data with people’s lived experiences, offering real insights into the key factors for promoting healthy, sustainable diets.

The challenge: 

Industry is under pressure to deliver healthier, more sustainable diets as part of the focus on the private sector’s contribution to improving public health. 

England has already seen the implementation of key elements of the HFSS legislation, with more to come (by 2025, latest).  Meanwhile, food related ill health is top of the media agenda and is likely to regain policy momentum within the term of a next parliament. 

Why? 

Obesity levels in the UK are a key public health issue, with 67% of the population living with overweight or obesity and the NHS bearing the burden of spend on food related ill health. 

Reducing obesity has been a focus of numerous governments but targets set for industry have been elusive and in many cases have not set the level playing field that is needed to succeed. Whilst HFSS is mandatory, other industry related targets set on calorie, sugar and salt reduction have been voluntary and progress has been mixed. 

To help industry deliver on their healthy diets commitments we were delighted to invite Sainsbury’s and  FIO FOOD to present their evidence on what could support healthier food purchasing patterns (while also considering environmental impact and sustainability). 

Guest speakers: 

Nilani Sritharan, Group Head of Healthy & Sustainable Diets, Sainsbury’s 

+ Professor Alexandra (Alex) Johnstone, Professor of Human Nutrition, The University of Aberdeen, Rowett Institute  

+ Professor Charlotte Hardman, Professor of Psychology of Eating Behaviour in the Department of Psychology, Institute of Population Health, University of Liverpool 

+ Professor Michelle Morris, University of Leeds University Academic Fellow in Health Data Analytics and a Turing Fellow 

Hosted by Ali Morpeth, Future Food Movement Registered Nutrition and HSD coach.   

Wider research:  

1. Watch this 6-minute video and complete our short survey to find out more about the 7 retailer nutritionists who were interviewed and put your views forwards. 

2. Read the White Paper of the findings from two of the FIO Food project stakeholders’ workshops that we ran at the beginning of 2024. 

3. Read the new research that brings together insights from academics, stakeholders, and consumers’ lived experiences to suggest next steps for policymakers and healthcare professionals. Catch up here: FIO FOOD Research Project. 

This research was funded through the Transforming the UK Food System for Healthy People and a Healthy Environment SPF Programme, delivered by UKRI, in partnership with the Global Food Security Programme, BBSRC, ESRC, MRC, NERC, Defra, DHSC, OHID, Innovate UK and FSA. Grant award BB/W018021/1.

This research was funded through the Transforming the UK Food System for Healthy People and a Healthy Environment SPF Programme, delivered by UKRI, in partnership with the Global Food Security Programme, BBSRC, ESRC, MRC, NERC, Defra, DHSC, OHID, Innovate UK and FSA. Grant award BB/W018021/1. 

KEY INSIGHTS: Click here to download the report

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WHAT IS A COMMUNITY HUDDLE?    

Peer networking, community building and knowledge transfer events with experts in the room. The first half of a Community Huddle is recorded and available On Demand for our community to access anytime. Each session includes a safe space place for the Membership Community to ask questions (unrecorded).   

Register now; we look forward to welcoming you on 10th October 2024,10am. This is an interactive community huddle, and it would be great for the speakers if you have your cameras turned on.  

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