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Future Food Movement Update – October 2024

How can FMCG find the heroes to fill its green skills gap?

Last month, we asked our members: “With the current economy, how confident are you in advancing your climate action plan?”

The results were clear: every business leader who responded scored less than 5 out of 10. The desire to act is there, but confidence and know-how are missing. This is the green skills gap in action – and it’s exactly why we created the Future Food Movement, to bridge this gap.

Read more in The Grocer.

Introducing: Future Food Movement x Foodsteps Supper Club

We’ve been listening to our members feedback: Working in Sustainability and ESG is tough, especially in a challenging market. Keeping momentum, securing progress, and maintaining a spot on the boardroom agenda? Even harder. That’s where Future Food Movement can help.

We’re launching an intimate Supper Club series with Foodsteps to support leaders in learning, engaging, and building confidence.

For our first event, we’re diving into “How to Influence and Engage the C-Suite to Drive Food System Transformation” with two influential leaders from Sainsbury’s: Mark Given, Chief Marketing Officer, and Ruth Cranston, Director of Corporate Responsibility & Sustainability.

Get Involved: Join FFM to be invited to events like this, view our business memberships here.

FUTURE OF FOOD NEWS
Using Policy to Bridge the Gap Between Farming, Food Quality, and Health 

Recent research by Riverford shows that 61% of farmers fear going bust within 18 months.

Get Involved: We run bi-monthly Farmer Advisory Board Meetings for our members to collaborate on these issues, find out more here.

Risk Report: Climate Crisis Tops Global Concerns

AXA’s Future Risk Report shows the climate crisis remains the leading concern for experts and citizens, with 77% of those ranking climate in their top five feeling feeling personally vulnerable to climate change.

Take Action: Want to learn how your business can navigate these risks? Contact our team to join FFM to explore expert-led workshops to future-proof your business.

Investing in the Future of Food

Research by Tilt Collective found that every dollar invested in plant-rich foods yields five times the returns of renewables and four times that of electric vehicles.

Take Action: Prepare your business for change. Equip senior leaders for lasting change by booking leadership days to energise your team here.

OUR LATEST EVENT
Driving Demand for Healthy, Sustainable Diets:

Shifting consumer habits to healthier, sustainable diets needs clear, impactful communication. At last week’s Future Food Movement Huddle, the panel, including the ASA CEO, emphasised balancing progress with risk and accuracy.

Join FFM for access to these events.

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