If you’re committed to food system change, effective communication is essential. Citizens want to make the right choices to live healthier, more sustainable lives – but how can we, as an industry, help them achieve that?
A new campaign for Fairtrade Fortnight aims to demonstrate that UK consumers have the power to protect the future of everyday essentials like bananas, cocoa, and coffee through their purchasing decisions.
With the campaign titled ‘Be the Change’, Fairtrade Fortnight will celebrate the impact created by millions of people across the UK for farmers and agricultural workers overseas by choosing Fairtrade products.
“This Fairtrade Fortnight is especially meaningful as we celebrate 30 years of supporting farmers and fighting for global trade justice,” said Marie Rumsby, the Fairtrade Foundation’s Director of Advocacy.
Rumsby emphasised the importance of Fairtrade’s minimum price, premium payments, and fair-trade standards, which guarantee that farmers producing essential products like coffee, tea, bananas, and chocolate can provide for their families, cover farm costs, and adapt to the changing climate.
“With climate change making it harder for farmers to grow crops, the stability of a fairer trade system is more important than ever. We need to show solidarity so future generations of farmers can continue farming,” she continued.
Research revealed that nearly 70% of UK adults have purchased Fairtrade products, driven by concern that climate change could increase the cost of imported food. Rumsby celebrated this “resilient conscious consumerism,” stressing that “every Fairtrade purchase makes a difference” as farmers face the challenges of global warming.
Off the back of Fairtrade Fortnight, Marie Rumsby, Director of Communications and Advocacy at the Fairtrade Foundation, will join us at the October Food System Transformation Huddle: Communications.
Guest Speakers:
Julia Glotz, Food & Drink Writer and Editor, ex The Grocer
Katrina Anderson, Principal Associate, Mills & Reeve
Lucy Hunt, Communications Director, Compass Group UK&I
Marie Rumsby, Director of Communications and Advocacy, Fairtrade Foundation
Hosted by Kate Cawley and Louis Bedwell
Why You Should Attend:
→ Real-world examples of successful and unsuccessful communications
→ How to craft authentic, relatable messages about healthy, sustainable diets
→ Best practices for sharing positive work while avoiding greenwashing
IF YOU ARE A MEMBER, LOG IN HERE TO REGISTER YOUR SPOT.
