Guy is Chief Executive of the ASA, the UK regulator of ads in all media. Responsible for executing the ASA’s strategy - AI-assisted, collective ad regulation - he oversees all functions of the ASA system.

He’s also President of the International Council for Advertising Self-Regulation, the global platform for advertising self-regulation, a Board member of the Fundraising Regulator and a member of its Standards Committee, responsible for the Code of Fundraising Practice.

From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising standards bodies and organisations representing the advertising and media industries in Europe. He remains a Board and Executive Committee member.

Guy is currently a member of the UK Government’s Online Advertising Taskforce and its Consumer Protection Partnership Strategic Group.

Married with three children, he lives in North London.