

The session highlighted the need for clear, honest messaging that resonates with audiences, showcasing human impact as a key storytelling tool. Our panel of experts stressed the importance of combining creativity with verified data to build credibility and align sustainability efforts with business strategies. We also explored maintaining transparency, avoiding vague claims, and navigating the space between greenwashing and green hushing in sustainability communications.
Guest speakers:
Julia Glotz, Food & Drink Writer and Editor, ex The Grocer
Katrina Anderson, Principal Associate, Mills & Reeve
Lucy Hunt, Communications Director, Compass Group UK&I
Marie Rumsby, Director of Communications and Advocacy, Fairtrade Foundation
—
WHAT IS A COMMUNITY HUDDLE?
Peer networking, community building and knowledge transfer events with experts in the room. The first half of a Community Huddle is recorded and available On Demand for our community to access anytime. Each session includes a safe space place for the Membership Community to ask questions (unrecorded).
This is an interactive community huddle, and it would be great for the speakers if you have your cameras turned on.