The evolving sphere of influence!
Henry Dimbleby, who has advised the UK Government towards a more nutritious and sustainable future of food through the National Food Strategy, shared his outrage via Twitter, after spotting this advert from KitKat launching their new “nutritious” breakfast cereal.
The cereal, titled as nutritious, has 7.4g of sugar per 30g serving, equivalent to 8% of the daily recommended intake.
In response, KitKat have now withdrawn the nutritious claim from the cereal in order to avoid false claims and be transparent to consumers.
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