Jeff MacDonald
Jeff MacDonald
Citizen Insight Expert
Chief Strategy Officer at Bulbshare

Jeff is Chief Strategy Officer for Bulbshare, the real-time customer collaboration platform that helps clients such as Nestle, LEGO, L’Oreal and ABInBev to unlock the power of communities and access the insights, ideas, content and advocacy of a group of passionate believers.

He is a strategy and innovation expert who helps businesses and brands to design and activate solutions that are grounded in human and cultural insight, with a particular focus on the power of Purpose to inspire performance at both an
individual and collective level.

Having started out in marketing, he brings over 25 years’ experience of global leadership roles in large multinationals such as Nestlé / General Mills, Bacardi, Nokia and InterContinental Hotels, providing a rich understanding of the challenges of driving change in complex matrix organisations.

Prior to Bulbshare, he was a strategic consultant, working with clients such as Unilever, Reckitt, Coca-Cola, Aviva and Allianz, across insights, strategy, positioning, culture and activation.

With a Masters degree in Economics, he has a long-held fascination and interest in motivational psychology and behavioural science - and how we can apply this to unlock our full human potential.

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