THE BIG QUESTION:
What’s the biggest barrier to consumer demand for sustainable food?
From price perception to brand fatigue, we know it’s not just about making better food – it’s about making people want it. Without demand, sustainable products won’t scale – and transformation stalls.
We’re opening up the conversation – inviting voices from across the food system to share what’s really driving (or blocking) demand, and how we can shift the dial through product, marketing and innovation.
We’re actively growing our community of Diverse Voices – from brand leaders, behavioural scientists and retailers to chefs, creatives and campaigners – to bring real-world, market-facing insight to the Future Food Movement network.
Got a breakthrough, a frustration, or a bold idea to share?
Tell us what’s on your mind – we’re listening.
🎤 Send a quick paragraph, voice note or video (07523 670 562)
📸 Add a headshot (or stay anonymous – up to you here)
📥 We’ll feed your insight into the next Snapshot Report: Driving Demand for Better Food (out May 2025)
Because better food won’t reach the mainstream without better strategy.
Let’s shape that shift – together.
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BECOME A MEMBER TO ACCESS This report
This report is coming out in September 2025.
