We bring together different voices and perspectives to inspire action and give our community unique viewpoints on the issues that matter.
We are actively growing our ecosystem of Diverse Voices to give us wider reach into every space of food, from the world of academia, farming, science, business, campaigning and leadership.
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Our latest BIG QUESTION is:
We’re delivering exclusive industry insights, thinking and initiatives from Farmers, Youth, Experts, Citizens, Trailblazers and Industry directly to our community to unlock innovation and growth.
There are many factors limiting investment in food system transformation, from the cost of finance to skills shortages and regulatory uncertainty.
But one thing is for sure: most businesses have the resource and ability to influence a growing groundswell of citizen demand for healthy, sustainable food, ultimately moving the market.
This groundswell has already started – a joint study by McKinsey and NielsenIQ found that products with ESG claims grew by 28% over five years, compared to 20% for those without, whilst the Fairtrade Foundation reports that 69% of UK adults bought Fairtrade products last year.
To truly shift behaviours and disrupt weekly meal routines – whether at home or dining out – could communications and marketing teams shape demand to meet both short-term sales targets and long-term ESG goals?
For the third time, we’ve brought together diverse voices and perspectives to inspire action and give our community unique viewpoints on the issues that matter. The Big Question Project helps members to to locks innovation to address a spectrum of climate concerns, challenges, and triumphs. Let’s see what farmers, trailblazers, experts, young people, businesses and citizens have to say.
THIS IS A FFM MEMBER BENEFIT! NOT A MEMBER? VIEW OUR MEMBERSHIP OPTIONS.
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HOW SHOULD YOU USE THIS INSIGHT?
1. Identify Key Climate Challenges – This report will help you understand the major climate concerns, challenges, and successes.
2. Apply New Perspectives – Use the insights to approach big challenges in the food industry with fresh, innovative thinking.
3. Engage in the Conversation – Share your responses to the insights so we can highlight what your business is doing.
4. Ask and Answer Questions – What would you like to know from our network? Get valuable feedback in return.
5. Unlock Innovation and Growth – Share insights with your team, spark ideas, and reach out to FFM to help you drive sustainable growth and impact.
