How AgriSound’s Smart Tech Is Transforming Farming and Business
In the push toward a more sustainable and resilient food system, we often hear about the need to “work with nature” – but how do you actually measure that partnership?
At our recent Food System Transformation event – Technology, Casey Woodward, founder of AgriSound, shared how his UK-based startup is doing exactly that: using smart listening devices to capture real-time data on biodiversity and pollinator activity. Think Amazon Alexa – but in the field, and listening for bees instead of voice commands. Here’s how this technology is being used today, why it matters, and what your business can learn from it.
How AgriSound’s Technology Works
AgriSound installs simplified smart listening devices across farms, designed to detect and track the sounds of pollinators such as bees. These acoustic sensors run continuously, capturing thousands of hours of data that would be impossible to collect through manual observation.
This technology gives farmers, brands, and researchers a scalable, low-effort way to monitor biodiversity, and see the real-world results of their efforts. The benefits:
Monitoring Pollinator Activity at Scale
AgriSound’s devices are deployed across multiple sites to monitor insect activity over time. One project recorded more than 160,000 hours of audio — a level of insight that’s completely unachievable through clipboard-based observation.
Why it matters: It saves time and cost while producing reliable, real-time data. Teams can understand what’s happening right now in their fields — and act faster and smarter.
Proving the Impact of Regenerative Practices
Whether it’s planting wildflowers, adding hedgerows, or switching to agroforestry, many farmers are already making efforts to support nature. But showing the actual impact has always been difficult.
Why it matters: With AgriSound, businesses can prove that their regenerative actions are delivering biodiversity benefits. That means stronger ESG reporting, better compliance with sustainability targets, and clearer communication with stakeholders.
Improving Crop Yield and Quality
AgriSound’s technology isn’t just about nature — it’s about better food. Precision pollination data has shown that smarter insect management can improve the yield and quality of crops like strawberries, enhancing sweetness, firmness, and even shelf life.
Why it matters: Better pollination equals better products — which means greater commercial value, stronger retailer relationships, and less waste.
Informing Smarter Supply Chain Decisions
The data also guides decisions like which wildflower seed mix to use, or which biodiversity interventions offer the most value for money — all based on actual evidence from the field.
Why it matters: Reduces guesswork. Improves efficiency. And allows biodiversity strategies to be tailored, scaled, and replicated across the entire supply chain.
Why This Matters for Your Business
AgriSound’s story is about more than pollinators. It’s a powerful example of what happens when simple technology is used to capture and communicate value that was previously invisible.
✔️ It puts a measurable value on sustainability actions.
✔️ It strengthens data-led decision-making.
✔️ It supports commercial outcomes — not just compliance.
✔️ It builds trust across customers, retailers, and regulators.
