What do Prince William, rock n roll, Paul Polman, punchy conversations, soil structure, intelligent roots, big tops, brands and farmers have in common?
They were all at Groundswell and our team were there to soak it all up.
CLICK HERE: GROUNDSWELL 2024 KEY TAKEAWAYS
Our Top 3 takeaways:
- The food industry is facing multiple interconnected challenges
- Regen Agriculture’s Unrealised Potential
- Scaling regenerative approaches remains a hot topic
Groundswell – defined in the Oxford Dictionary as ‘a growth of strong feeling among a large group of people’ is how Charlie Curtis, our OG regen ag coach set up her Groundswell 2022 article for Future Food Movement members.
And what growth it has seen in 2 years – Henry Dimbleby guessed it was double the size of last year, The Cherry family, who are the amazing hosts, said 8000 people would come through the gates over the two days at Lannock Manor, the only regenerative agriculture show and conference in the UK.
This forum – described by some as Glastonbury for farming – helps farmers and anyone working in food to learn about the theory and application of adopting regenerative approaches.
A new analysis has revealed that the global green economy now boasts market capitalisation of $7.2trn, positioning it as the ‘second best-performing-industry’ worldwide over the past decade (read more).
Explore how you can unlock this growth and embed regenerative principles into your business: THE SUSTAINABILITY ACCELERATOR
