Charlie works to build and mentor product development and innovation teams to build credibility and profile, supporting them to grow trusted, collaborative & impactful relationships internally and with customers and suppliers. Charlie has held senior category positions across small and large businesses, covering ambient, chilled and frozen categories across multiple retailers brands and own label.

New skills and thinking need to be embedded within teams that can shape the future and drive the change. Charlie believes Category Managers are uniquely placed to drive change due to their level of influence, skill set and their role in shaping food categories.