CAROLINE BATES
CAROLINE BATES
Coach
About
Specialism
Brand Impact
Occupation
Founding Partner, Citizen Good
Sector
Supplier to industry
Bio

Caroline authored The Power of Good and the triple G methodology, measuring the impact of brands that put sustainability at their heart. She applied it across markets and sectors to demonstrate the ROI of doing the right thing, even when no one is looking, to help brands be a force for good.

At Citizen Good Consulting she helps companies embed sustainability into their business strategy to ensure their brands can be a force for good and positive impact. Caroline’s consulted on a wide range of food and drinks brands, from those who are now embracing sustainability and applying it to their supply chain to purpose led brands where sustainability is baked into their DNA. She’s a member of Insight 250 2022.

Organisation
Citizen Good
Goal
Expand my network