As the Managing Director of Matthews Cotswold Flour, Bertie leads a family-run artisan flour mill that has been serving Britain's best bakers for over 200 years. He is passionate about promoting and developing regenerative farming practices that enhance soil health and biodiversity. He founded the Cotswold Grain Partnership, a network of farmers, millers, and bakers who share this vision and collaborate to produce high-quality flour and bread. He also founded the Cotswold Flour Baking Club, a platform that provides baking resources, education, and events to inspire the new generation of bakers and celebrate the art and craft of baking. He uses his skills in leadership, business management, ecommerce, social networking, online marketing, and social media marketing to engage with his customers and partners, and to create a loyal community of bakers.